Whisky Magazine

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Objective

• The aim of this activity was to raise the awareness and increase ticket sales for the publisher's upcoming event Whisky Live

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Activity

• The initial phase of the campaign involved placement of the latest issue of Whisky Magazine on our corporate racks and hotel network within a 5 mile radius of the event venue. A QR code and offer for the event was attached to each copy of the magazine

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• The second phase was flyering a Whisky and Gin Live leaflet to bars & restaurants within a 5 miles radius of the event venue

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• We promoted the events on our own social media channels with a discount code for upgraded tickets

 

• On the day of the event we also had brand ambassadors handing out leaflets outside the venue and also inside the event helping to sell subs and merchandise

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Results

• Copies were a big hit on our corporate office racks with supplies having to be being replenished multiple times a week

 

• After our initial placement phase the publisher saw an increase in ticket sales by 10%

 

• Thanks to our social media push, ticket sales increased by a further 5%

 

• 'Global Media were able to offer a tailor made package that allowed us to promote and target the event to the correct demographic , thus driving additional ticket sales in advance and of the event. On the day of Whisky Live GM also provided staff who actively generated additional ticket sales achieved by setting up pop booths close to venue targeting day trippers and locals.'  - Richard Drake